I've dug up another Design Brief assignment that I teach with my College students...This one covers Movie Titles. 

The Objective for the class is to go out and find a movie that doesn't have any movie titles or find a movie that you think might have done the titles differently. The students are given strict instructions not to pick movies that have great titles already...unless they think they can pull it off better.

Below is an example of a Design Brief the students will need to hand in before they are allowed to proceed with their animations. I've listed them in the order that they need to be turned in. Since the students are usually new to this process I do not force them to stick blindly to the first idea they have. In fact they are allowed to change their ideas up until it is time to animate. But if they do change the idea they still have to hand in a full Design Brief for the new project before they are allowed to proceed with their animations.

Week 1. Hand in a loosely plotted idea of the project.

Movie Title: Willy Wonka and the Chocolate Factory

Names: Gene Wilder, Jack Albertson, and introducing Peter Ostrum as Charlie, David L Wopler Presents

Movie Description: From IMDB - Willy Wonka & the Chocolate Factory (1971)
Charlie Bucket, a poor boy who is barely able to support his family, is fortunate to be chosen as one of the 5 people to go inside the most popular and powerful chocalate factory in the world: The Willy Wonka Chocalate Factory. But a stranger, named Arthur Slugworth, tempts the kids to steal a piece of candy and give it to him. In exchange, he will make them rich. Willy Wonka, played by Gene Wilder, soon introduces them to the factory, and starts the grand tour around the factory. Once inside, the 5 winners start to run amuck. One by one, the 5 kids start to disappear, until it is only Charlie that remains. At this point, Wonka starts to ignore Charlie, and then tells him why: because Charlie and Grandpa Joe, played by Jack Albertson, drank some forbidden product without permission. Will Charlie turn against Wonka? Or will he discover that he was wrong and make up what he has done? Written by deanmartin101 { This e-mail address is being protected from spam bots, you need JavaScript enabled to view it }

Research Books: Trek: David Carson – Recent Werk, What Logos Do: And How They Do it, KRAZY KIDS’ FOOD
by Dan Goodsell and Steve Roden

Research Websites: www.submarinechannel.com, http://www.motionographer.com/, http://www.imdb.com/, http://www.amazon.com/,
http://www.theimaginaryworld.com/

Research Movie Titles: Willy Wonka and the Chocolate Factory both old and new, Le Cactus, Bottoms Up, Après Vous, Thank You for Smoking 

Research Television:Nickelodeon, Cartoon Network, Disney Channel, TV Land

Research Other: Candy Logos

Music, SFX: Carnival Music - Harry Lime Theme or the Third Man Theme by Anton Karas, Cartoon Sound effects, Wrapping paper

Footage:Images of Candy and assorted sweets

Colors: Bright Colorful...Full spectrum of colors

Text Fonts: Goudy Sans, Curlz MT, Harrington, Metropolis, Matisse ITC, Jokerman, Pretoria, Ravie, Snap ITC, Nueva Std

Idea: Happy, Crazy, Fun, Colorful world filled with candy. Candy will form names by unwrapping and having name inside, jellybeans form name, candy wrappers have names on them, licorice will form names...Golden Ticket will have Title on it.